Want a steady stream of clients and income?

The answer is Service not sales

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Are you a professional or service-based business owner who’s known for your integrity and best-in-class service?

But you’re not seeing the results you want when it comes to growing your business and getting more clients?

You know you need clients and a steady stream of revenue, but marketing and sales seem like the worst part of your job.

Even when you do focus on those things (you go to networking events, join organizations, write articles, post on social media, speak, the list goes on and on), you’re not sure what’s working.

It mostly feels like a crapshoot.

Everyone comes to you in the most random ways. There doesn’t seem to be any rhyme or reason to the efforts you put in and the results you get out. Not to mention, it’s such a time suck.

You have so much work to do that you struggle to find the time and energy to develop and nurture new leads.

And, if you’re being really honest, it feels a bit icky. You hate high-pressure sales and don’t want to be seen as aggressive or pushy.

At the same time, you DO want to grow your business.

You want more money, power, and influence in your industry. But you don’t want to sell your soul or violate your values in the process.

So, what’s the solution?

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Service Not Sales

An interactive and hands-on marketing and sales workshop for professionals and entrepreneurs who value integrity, excellence, and efficiency.

If you’ve ever felt like you need to take a shower after reading or listening to the bro “gurus” tell you how to market and sell your services, this workshop is for you!

Welcome to the other side. The better side. The service-oriented side.

You can attract the very best prospects and turn them into clients without having to sacrifice your morals, well-being, or current workload.

As soon as you ditch the outdated patriarchal approach for a more compassionate and service-based model, your business and sales will soar.

Kimberly Lopez

"Heather taught me how to be more straightforward in asking for business and leverage my own strengths. Too often I tried to mimic someone else rather than playing to my own strengths and unique personality.”

Kimberly Lopez

Service Not Sales is a small group 2-day workshop, where you’ll discover:

  • What makes you unique and how to stand out in a crowded market

  • How to embrace your personality in branding so that you can attract the very best clients for you (and repel the clients you detest working with)

  • Where your messaging is incongruent and how to make it more impactful and persuasive

  • The best marketing techniques based on your specific personality, niche, expertise, and clients

  • Where you’re making mistakes in sales conversations and how to shift your approach so that they become natural, feel great, and result in more clients and work

  • The exact problems in your current marketing and sales approach and how to fix them going forward

  • How to create a streamlined plan of action so you know exactly what to do and when in order to make your efforts more efficient and effective

The Best Part?

You no longer have to travel to Nashville to attend,
although you can if you want–we do have a pretty cool city!

We’re taking the Service Not Sales Workshop on the road
and you’re invited to attend.

Here’s our 2020 “tour” schedule:

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    May 18 & 19 - Virtual

    Via Zoom Video Conference

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    April 23 & 24 - Phoenix, AZ

    To Be Rescheduled
    Hosted by Bryan Cave

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    May 18 & 19 - Philadelphia, PA

    To Be Rescheduled
    Hosted by Stradley

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    June 17 & 18 - Austin, TX

    To Be Rescheduled
    Hosted by Holland & Knight

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    July 23 & 24 - Los Angeles, CA

    To Be Rescheduled
    Hosted by Gordon & Rees

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    August 27 & 28 - Nashville, TN

    Hosted by Baker Donelson
    19 spots remaining

Each workshop is limited to 15-25 attendees (maximum capacity varies by location) so that you can get individualized attention and support.

You’ll have pre-homework to complete prior to the workshop including a branding assessment, data to compile, and questions to answer.

This is an advanced program where you’ll walk away with prospect-ready materials and a clear and actionable plan for at least the next 6 months.

If you’ve ever attended a business development training or conference where you’ve been inundated with cookie-cutter suggestions, speakers who talk at you the entire time, and more information than you know what to do with, please know...

This is not that kind of program.


You’ll come prepared, we’ll dig into YOUR strategy while you’re there, and you’ll walk away knowing exactly what you need to do.

No more guesswork. No more throwing spaghetti at the wall. No more procrastinating or avoiding doing the work because you don’t enjoy it or don’t know where to focus your efforts.

This is an end-to-end program that will completely transform how you look at business development and how you market and sell your services.

Mike Abelow

"Outstanding program; an intense workshop with expert help from Heather, who really digs in, asks great questions, and helps you arrive at a good strategy tailored for you. One of the best things is working with your fellow participants, who are at similar places in their careers: it is really helpful to get feedback from them."

Mike Abelow

A word of warning.
This is an  advanced program.

If you don’t have a niche, expertise, or business/service to sell, this program isn’t for you.

If you’ve never tried to develop your own clients and don’t know where to begin,
this program isn’t for you.

If you’re looking for a magic bullet or you’re not very good at what you do,
this program isn’t for you.

If you’re not willing to roll up your sleeves, fully participate, and do the work asked of you in our 2 days together, this program isn’t for you.

On the other hand...

If you’ve been actively trying to grow your business and have seen results, but want even more success...

If you have a valuable service to offer clients and want to provide them with best-in-class service from the moment you meet them until your work with them is complete...

If you’re willing to show up and be open to new ideas, engage in meaningful conversations, and provide feedback to your fellow participants...

You’re  EXACTLY  who this program is for and we can’t wait to help you grow your business.

As soon as you register, we’ll get you everything you need to start preparing for the 2-day program.


“This is a great program! It delivered value and I’m more confident with business development. The program makes a sometimes daunting topic manageable and fun. Heather brings lots of energy and relevant experience which translates to specific, practical tips that are hard to find.”

Laura Schrick

Get ready for an  epic shift that will change how you see marketing and sales  forever.

Meet your new  favorite Marketing & Sales Strategist

Heather Hubbard

Heather Hubbard is a former partner and practice group leader of an AmLaw 200 firm.

During her legal career, Heather was honored by Best Lawyers in America (Patent and Intellectual Property Litigation, Copyrights, Trademarks), SuperLawyers, Benchmark Litigation, and Managing IP Stars. She received the ABA Entertainment Law Initiative Award and was named one of Nashville’s 40 Under 40 by the Nashville Business Journal.

In 2014, Heather decided to leave the full-time practice of law to establish her own coaching and consulting company. Heather provides personalized solutions for ambitious business owners and professionals seeking more success and satisfaction in their careers.

Combining her legal and management background with her innate ability to relate to others in an authentic and approachable way, she is respected and well-liked.

Her weekly podcast, Hustle & Flow with Heather Hubbard, was recently named a Top 25 podcast by the ABA Journal.

Offering real talk and practical solutions, Heather is a breath of fresh air in the professional and business world.

As Seen in

Stephen Zralek

"Heather has vision and perspective that every lawyer and executive needs. She helped me formulate a 5 year plan and convinced me that I could meet it in 3. She was right."

Stephen Zralek

We’ve Got Answers!

If your compensation is in any way tied to the services you sell, you’re a good fit. It doesn’t matter whether you’re a business owner, partner, or employee. If your compensation and success is tied to the clients you bring in and the revenue you generate, you’re exactly who this program is designed for. Your niche and industry don’t matter nearly as much as your attitude and desire to grow.

No. Anyone may enroll. That said, if you have zero experience in trying to develop business or get clients on your own, you’ll likely feel in over your head and not get as much out of the program. Please don’t sign up if you’re a complete newbie.

We’re continuing to monitor the Coronavirus and will make adjustments, if necessary, which may include an online option or rescheduling. If we have to cancel, move the program online, or reschedule, you’ll have complete control. You can choose the best option for you. We’ll gladly offer you a complete refund or you can elect to proceed with the other options we might make available. In the past, we’ve only allowed substitutions, and no refunds or credits for participant cancellations. That said, given the current state of affairs and anxiety around unknowns, we’re offering a full credit that you can apply to any of our programs for up to eighteen (18) months if you need to cancel for any reason.

Your investment is $1999. If you need a payment plan option, please reach out to support@heatherjoyhubbard.com for details.

Your results are based on many factors including the market and economy, as well as your level of effort, skills, personality, knowledge and other factors. That said, we’re confident that if you do the work during the workshop and follow your plan afterwards, you’ll see a return on your investment.

No. You’re in charge at all times. Your pre-homework is for your own purposes and won’t be submitted. Although you’ll have the opportunity to share, get individual support during the workshop, and get feedback from others in the program, you get to choose what you share and ask. Additionally, part of our intake process is to identify your niche, area of expertise, and industry so that you’re assigned to breakouts that will be most beneficial. In other words, if you have a direct competitor in the room, you won’t be paired with them. That said, we tend to attract a super supportive and collaborative group. What the masculine model would see as competitors, the people in our rooms often see as referral sources!

Unless you have more clients and revenue than you could possibly need, you’re not too advanced. In fact, the more experience and clients you have, the more likely you are to get the results you want in record time!

I’m a lawyer by training so, of course, there are terms and conditions! But I’m super transparent and don’t like legal jargon. I say what I mean and mean what I say, so there are no strings attached. You can read the Terms & Conditions HERE. You’ll see them again and be asked to agree to them at checkout.

No problem. We’re happy to answer your questions by email or phone. Reach out to us at support@heatherjoyhubbard.com and let us know what you need and your preferred method of contact.

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“Heather has an amazing way of teaching selling in a way that does not feel “sales-y.”  As a lawyer who has never felt comfortable with the selling aspect of law firm partnership, I appreciated Heather’s unique approach in which she challenged a lot of the beliefs that kept me from making the ask.  Heather helped me see that focusing on serving my client instead of myself, I could “pitch” in a way that was organic and authentic.”

Erika R.

Sound like exactly what you  need?

If you’re ready to grow your client base and revenue, sign up now. We look forward to seeing you soon!